Rent The Runway
Rent The Runway
Problem: A lot of people are hesitant to look for clothing online because the pieces often don’t fit the same way that they are shown.
Insight: People like to see how clothing fit before purchasing.
Big Idea: Try on and show off your new potential outfit.
The two women can chat and admire each other’s outfits through the video call interface.
Alongside the bottom section of the billboard, they can also try on other options from the Rent the Runway inventory.
As a woman looks into an interactive billboard resembling a mirror, her outfit is transformed into a designer dress from Rent the Runway.
In the top left corner, there is another woman in a different location also looking at her new outfit through the billboard.
